(U.M.F. = Unique Manuka Factor, is a quality trademark)
For thousands of years honey has been known for its special properties. Certain honeys from specific plants have a greater range of attributes than others, and the honey that comes from some varieties of the New Zealand Manuka bush (Leptospermum scoparium) is one of these.
There are a number of assays and techniques including newly emerging work on determining what Manuka is that will be available to the consumer to verify the origin and provenance of this distinctive product. The UMF® rating is a measure of the attributes and values that make up Manuka honey, and assures purity & quality.
You can be sure you are buying the best when you see the UMF trademark on the packaging.
The UMF® Manuka honey brand, as represented by AMHA, is valued at NZ$11million per annum to the industry. The strength of this industry is also supported by the UMF® trademark, which has been registered in 46 key trading countries. In addition, the highly regarded IANZ Accreditation of the UMF test method gives formal, international recognition of the UMF test method.
Following, are the factual details of the establishment of AMHA and the beginnings of UMF®.
Find out more here: http://www.umf.org.nz/history